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The Ultimate Guide to SEO Copywriting in 2024

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The Ultimate Guide to SEO Copywriting in 2024

SEO copywriting is the art and science of creating content that ranks well on search engines and persuades your audience to take action. It is one of the most important skills for any online business in 2024, as the competition for organic traffic and conversions is fierce.

In this guide, you will learn everything you need to know about SEO copywriting, from how to research and select the best keywords for your content, to how to write engaging and persuasive copy that ranks and converts, to how to optimize your content for technical SEO and user experience.

SEO copywriting is the art and science of creating content that ranks well on search engines and persuades your audience to take action. It is one of the most important skills for any online business in 2024, as the competition for organic traffic and conversions is fierce.  In this guide, you will learn everything you need to know about SEO copywriting, from how to research and select the best keywords for your content, to how to write engaging and persuasive copy that ranks and converts, to how to optimize your content for technical SEO and user experience.

By the end of this guide, you will be able to:

  • Find and use the most relevant and profitable keywords for your content

  • Write copy that appeals to both humans and search engines

  • Optimize your headlines, subheadings, and meta descriptions for SEO and CTR

  • Improve your site speed, mobile-friendliness, and accessibility

  • Test and audit your content for SEO and UX issues

Ready to become a master of SEO copywriting? Let’s get started!

Section 1: How to research and select the best keywords for your content

Keywords are the words and phrases that your target audience uses to search for information, products, or services online. They are the foundation of SEO copywriting, as they help you understand what your audience wants and how to deliver it to them.

But not all keywords are created equal. There are different types of keywords, and each one has its own advantages and disadvantages. In this section, you will learn how to differentiate between short-tail and long-tail keywords, how to determine the intent behind each keyword, and how to use various tools and techniques to find and analyze keywords.

Short-tail vs long-tail keywords

Short-tail keywords are general and broad terms that consist of one or two words, such as “copywriting” or “SEO”. They have a high search volume, meaning that many people search for them every month, but they also have a high competition, meaning that many websites are trying to rank for them. They are usually difficult to rank for, especially for new or small websites, and they are not very specific, meaning that they do not indicate the exact needs or preferences of the searcher.

Long-tail keywords are more specific and narrow terms that consist of three or more words, such as “how to write SEO copy” or “best SEO copywriting courses”. They have a low search volume, meaning that fewer people search for them every month, but they also have a low competition, meaning that fewer websites are trying to rank for them. They are usually easier to rank for, especially for niche or authority websites, and they are more relevant, meaning that they indicate the exact needs or preferences of the searcher.

The best strategy for SEO copywriting is to use a mix of short-tail and long-tail keywords, depending on your goals and audience. Short-tail keywords can help you target a large and diverse audience, while long-tail keywords can help you target a specific and engaged audience. You can use short-tail keywords as your main topics, and long-tail keywords as your subtopics or variations.

For example, if you are writing a blog post about SEO copywriting, you can use “SEO copywriting” as your main keyword, and “how to write SEO copy”, “best SEO copywriting courses”, “SEO copywriting tips and tricks”, and “SEO copywriting examples” as your subkeywords or variations.

Keyword intent

Keyword intent is the purpose or goal behind each keyword, or what the searcher is trying to achieve by typing that keyword into the search engine. It is one of the most important factors for SEO copywriting, as it helps you match your content with the expectations and desires of your audience.

There are four main types of keyword intent, according to Google:

  • Informational intent: The searcher is looking for information or answers to a question, such as “what is SEO copywriting” or “how to write SEO copy”.

  • Navigational intent: The searcher is looking for a specific website or page, such as “SEO copywriting course” or “SEO copywriting blog”.

  • Transactional intent: The searcher is looking to buy a product or service, or to perform a specific action, such as “buy SEO copywriting ebook” or “sign up for SEO copywriting newsletter”.

  • Commercial intent: The searcher is looking to compare different products or services, or to research before making a purchase, such as “best SEO copywriting tools” or “SEO copywriting reviews”.

The best way to determine the intent behind each keyword is to look at the search engine results page (SERP) for that keyword, and see what kind of content is ranking for it. For example, if you search for “SEO copywriting”, you will see that the SERP is dominated by informational content, such as guides, articles, and definitions. This means that the intent behind this keyword is informational, and you should create content that provides information or answers to your audience.

On the other hand, if you search for “buy SEO copywriting ebook”, you will see that the SERP is dominated by transactional content, such as product pages, landing pages, and sales pages. This means that the intent behind this keyword is transactional, and you should create content that persuades your audience to buy your product or service.

The best practice for SEO copywriting is to align your content with the intent behind each keyword, and to use different types of content for different types of intent. For example, you can use blog posts, articles, or guides for informational intent, website pages or directories for navigational intent, landing pages, sales pages, or product pages for transactional intent, and comparison pages, review pages, or case studies for commercial intent.

Tools and techniques for finding and analyzing keywords

There are many tools and techniques that you can use to find and analyze keywords for your content, such as:

  • Google Keyword Planner: This is a free tool from Google that allows you to find and research keywords based on your topic, industry, or location. You can see the monthly search volume, competition level, and suggested bid for each keyword, as well as related keywords and keyword ideas. You can also see the historical trends and forecasts for each keyword, and create and download keyword plans for your campaigns.


  • Google Trends: This is a free tool from Google that allows you to see the popularity and seasonality of any keyword over time and across regions. You can compare different keywords and see how they perform in different markets and categories. You can also see the related queries and topics for each keyword, and explore the trending searches and stories on Google.


  • Google Search Console: This is a free tool from Google that allows you to see how your website is performing on Google search. You can see the impressions, clicks, CTR, and position for each keyword that your website ranks for, as well as the pages that rank for those keywords. You can also see the errors, issues, and opportunities for improving your website’s SEO and UX.


  • Google Analytics: This is a free tool from Google that allows you to see how your website is performing in terms of traffic, conversions, and behavior. You can see the sources, channels, and mediums that drive traffic to your website, as well as the goals, events, and transactions that measure your website’s success. You can also see the demographics, interests, and behavior of your website’s visitors, and how they interact with your content.


  • SEMrush: This is a paid tool that allows you to do comprehensive keyword research and analysis, as well as competitor analysis and content optimization. You can see the keyword difficulty, volume, trend, and SERP features for each keyword, as well as the keyword variations, questions, and related keywords. You can also see the domain authority, backlinks, and traffic for each competitor, as well as the keywords and content that they rank for. You can also use the tool to audit, monitor, and improve your website’s SEO and UX.


  • Ahrefs: This is a paid tool that allows you to do comprehensive keyword research and analysis, as well as competitor analysis and content optimization. You can see the keyword difficulty, volume, trend, and SERP features for each keyword, as well as the keyword variations, questions, and related keywords. You can also see the domain authority, backlinks, and traffic for each competitor, as well as the keywords and content that they rank for. You can also use the tool to audit, monitor, and improve your website’s SEO and UX.

These are just some of the tools and techniques that you can use to find and analyze keywords for your content. You can use them individually or in combination, depending on your needs and preferences. The key is to use the data and insights that they provide to create content that matches the intent and expectations of your audience.

Examples of good and bad keyword choices

To illustrate the difference between good and bad keyword choices, let’s look at some examples of blog posts that use different keywords for the same topic: SEO copywriting.

  • Good keyword choice: How to Write SEO Copy that Ranks and Converts

    • This is a good keyword choice because it is a long-tail keyword that indicates a clear informational intent and a specific goal. It also includes the main keyword “SEO copy” and two modifiers “ranks” and “converts” that make it more relevant and appealing to the audience. It is likely to have a low competition and a high relevance, making it easier to rank for and more likely to attract qualified traffic.


  • Bad keyword choice: SEO Copywriting

    • This is a bad keyword choice because it is a short-tail keyword that indicates a vague informational intent and a general topic.

Section 2: How to write engaging and persuasive copy that ranks and converts

Writing SEO copy is not just about stuffing keywords into your content. It is also about crafting copy that captures the attention, interest, and trust of your audience, and motivates them to take action. In this section, you will learn how to write copy that appeals to both humans and search engines, and how to optimize your headlines, subheadings, and meta descriptions for SEO and CTR.

Writing for humans and search engines

The ultimate goal of SEO copywriting is to satisfy both humans and search engines. Humans are the ones who read, share, and buy your content, while search engines are the ones who crawl, index, and rank your content. Therefore, you need to write copy that meets the needs and expectations of both parties.

But how do you do that? Here are some tips and best practices for writing for humans and search engines:

  • Write for your audience first, then for search engines: The most important thing to remember is that you are writing for your audience first, and then for search engines. Your audience is the reason why you create content, and they are the ones who will ultimately decide whether your content is valuable or not. Therefore, you need to write copy that speaks to your audience’s pain points, goals, and emotions, and that provides them with useful information, solutions, or benefits. You also need to write copy that is clear, concise, and compelling, and that uses a tone and style that matches your brand and your audience’s preferences. Once you have written copy that satisfies your audience, you can then optimize it for search engines by using keywords, headings, and other elements that help search engines understand and rank your content.


  • Use keywords naturally and strategically: Keywords are the words and phrases that your audience uses to search for information, products, or services online. They are the bridge between your content and your audience, and they help search engines match your content with the relevant queries. Therefore, you need to use keywords naturally and strategically in your copy, without overusing or underusing them. You can use keywords in your headlines, subheadings, meta descriptions, introductions, conclusions, and body paragraphs, as well as in your images, links, and URLs. You can also use keyword variations, synonyms, and related terms to avoid keyword stuffing and to cover different aspects of your topic. However, you should avoid using keywords that are irrelevant, misleading, or spammy, as they can harm your ranking and your reputation.


  • Use headings and subheadings to structure your content: Headings and subheadings are the titles and subtitles that divide your content into sections and subsections. They help your audience and search engines scan and navigate your content, and they highlight the main points and subpoints of your content. Therefore, you need to use headings and subheadings to structure your content and to make it easy to read and understand. You can use the H1 tag for your main headline, and the H2, H3, H4, H5, and H6 tags for your subheadings, depending on the level of hierarchy. You can also use keywords, questions, or numbers in your headings and subheadings to make them more relevant and appealing. However, you should avoid using headings and subheadings that are too long, too short, or too vague, as they can confuse your audience and search engines.

Optimizing your headlines, subheadings, and meta descriptions for SEO and CTR

Your headlines, subheadings, and meta descriptions are the first things that your audience and search engines see when they encounter your content. They are the elements that determine whether your content gets clicked, read, and shared, or ignored, skipped, and forgotten. Therefore, you need to optimize your headlines, subheadings, and meta descriptions for SEO and CTR, or click-through rate.

SEO, or search engine optimization, is the process of improving your content’s visibility and relevance on search engines. CTR, or click-through rate, is the percentage of people who click on your content after seeing it on search engines. The higher your SEO and CTR, the more traffic and conversions you can get from your content.

But how do you optimize your headlines, subheadings, and meta descriptions for SEO and CTR? Here are some tips and best practices:

  • Use keywords in your headlines, subheadings, and meta descriptions: As mentioned before, keywords are the words and phrases that your audience uses to search for information, products, or services online. They are the bridge between your content and your audience, and they help search engines match your content with the relevant queries. Therefore, you need to use keywords in your headlines, subheadings, and meta descriptions, as they can improve your SEO and CTR. You can use your main keyword in your headline, and your subkeywords or variations in your subheadings and meta description. You can also use modifiers, such as numbers, adjectives, or questions, to make your keywords more specific and appealing. However, you should avoid using keywords that are irrelevant, misleading, or spammy, as they can harm your SEO and CTR.


  • Write catchy and compelling headlines, subheadings, and meta descriptions: Keywords are not enough to make your content stand out and attract clicks. You also need to write catchy and compelling headlines, subheadings, and meta descriptions, that capture the attention, interest, and curiosity of your audience. You can use various techniques, such as:


    • Using numbers or statistics: Numbers or statistics can make your headlines, subheadings, and meta descriptions more specific, credible, and actionable. For example, “How to Write SEO Copy that Ranks and Converts” vs “How to Write SEO Copy that Ranks and Converts in 7 Easy Steps”.


    • Using questions or challenges: Questions or challenges can make your headlines, subheadings, and meta descriptions more engaging, intriguing, and interactive. For example, “How to Write SEO Copy that Ranks and Converts” vs “Can You Write SEO Copy that Ranks and Converts?”.


    • Using emotions or benefits: Emotions or benefits can make your headlines, subheadings, and meta descriptions more appealing, persuasive, and motivating. For example, “How to Write SEO Copy that Ranks and Converts” vs “How to Write SEO Copy that Ranks and Converts and Makes You More Money”.


    • Using power words or phrases: Power words or phrases are words or phrases that trigger a strong emotional response in your audience, such as curiosity, excitement, urgency, or fear. They can make your headlines, subheadings, and meta descriptions more impactful, memorable, and irresistible. For example, “How to Write SEO Copy that Ranks and Converts” vs “How to Write SEO Copy that Ranks and Converts Like a Pro”.


  • However, you should avoid using headlines, subheadings, and meta descriptions that are too long, too short, or too vague, as they can reduce your SEO and CTR. You should also avoid using headlines, subheadings, and meta descriptions that are too sensational, exaggerated, or misleading, as they can damage your credibility and reputation.


  • Test and optimize your headlines, subheadings, and meta descriptions: The best way to find out what works and what doesn’t for your headlines, subheadings, and meta descriptions is to test and optimize them. You can use various tools and techniques, such as:


    • A/B testing: A/B testing is a method of comparing two versions of your headlines, subheadings, or meta descriptions, to see which one performs better in terms of SEO and CTR. You can use tools like Google Optimize, Optimizely, or VWO, to create and run A/B tests on your content, and to measure and analyze the results.


    • Analytics: Analytics is a method of tracking and measuring the performance of your headlines, subheadings, and meta descriptions, in terms of SEO and CTR. You can use tools like Google Analytics, Google Search Console, or SEMrush, to monitor and evaluate the data and insights on your content, and to identify and improve the areas that need optimization.


    • Feedback: Feedback is a method of getting opinions and suggestions from your audience, peers, or experts, on your headlines, subheadings, and meta descriptions. You can use tools like SurveyMonkey, Typeform, or Hotjar, to collect and analyze feedback on your content, and to implement the changes that can enhance your SEO and CTR.

These are just some of the tips and best practices for optimizing your headlines, subheadings, and meta descriptions for SEO and CTR.

Share some tips and best practices for writing clear, concise, and compelling copy

Clear, concise, and compelling copy is the key to effective SEO copywriting. It is the type of copy that delivers your message in a simple, straightforward, and powerful way, without wasting your audience’s time or attention. It is the type of copy that makes your audience want to read more, learn more, and do more. Here are some tips and best practices for writing clear, concise, and compelling copy:

  • Use active voice and strong verbs: Active voice and strong verbs make your copy more dynamic, direct, and confident. They show who is doing what, and how they are doing it. They also make your copy easier to read and understand, as they reduce the number of words and avoid confusion. For example, “The product was launched by the team” vs “The team launched the product”. The second sentence is more clear, concise, and compelling, as it uses active voice and a strong verb.


  • Use short sentences and paragraphs: Short sentences and paragraphs make your copy more readable, scannable, and digestible. They help you avoid unnecessary words, complex structures, and long-winded explanations. They also help you create white space, which improves the visual appeal and readability of your content. For example, “SEO copywriting is the art and science of creating content that ranks well on search engines and persuades your audience to take action. It is one of the most important skills for any online business in 2024, as the competition for organic traffic and conversions is fierce.” vs “SEO copywriting is creating content that ranks and converts. It’s a vital skill for online businesses in 2024. The competition is fierce.” The second paragraph is more clear, concise, and compelling, as it uses short sentences and paragraphs.


  • Use simple and familiar words: Simple and familiar words make your copy more accessible, understandable, and relatable. They help you communicate your message in a clear and concise way, without confusing or alienating your audience. They also help you avoid jargon, buzzwords, and technical terms, which can make your copy sound pretentious, boring, or irrelevant. For example, “Utilize our innovative and cutting-edge solution to optimize your workflow and enhance your productivity” vs “Use our new and easy tool to work faster and better”. The second sentence is more clear, concise, and compelling, as it uses simple and familiar words.

Provide some examples of good and bad copywriting

To illustrate the difference between good and bad copywriting, let’s look at some examples of headlines, subheadings, and meta descriptions that use different keywords for the same topic: SEO copywriting.

  • Good headline: How to Write SEO Copy that Ranks and Converts in 7 Easy Steps

    • This is a good headline because it uses a long-tail keyword that indicates a clear informational intent and a specific goal. It also includes the main keyword “SEO copy” and two modifiers “ranks” and “converts” that make it more relevant and appealing to the audience. It also uses a number and an adjective “easy” that make it more specific and persuasive. It is likely to have a low competition and a high relevance, making it easier to rank for and more likely to attract qualified traffic.


  • Bad headline: SEO Copywriting

    • This is a bad headline because it uses a short-tail keyword that indicates a vague informational intent and a general topic. It does not include any modifiers, numbers, or adjectives that make it more relevant and appealing to the audience. It is likely to have a high competition and a low relevance, making it harder to rank for and less likely to attract qualified traffic.


  • Good subheading: How to research and select the best keywords for your content

    • This is a good subheading because it uses a long-tail keyword that indicates a clear informational intent and a specific subtopic. It also includes the main keyword “keywords” and a modifier “best” that make it more relevant and appealing to the audience. It also uses a question and a verb “research” and “select” that make it more engaging and actionable. It is likely to have a low competition and a high relevance, making it easier to rank for and more likely to attract qualified traffic.


  • Bad subheading: Keywords

    • This is a bad subheading because it uses a short-tail keyword that indicates a vague informational intent and a general subtopic. It does not include any modifiers, questions, or verbs that make it more relevant and appealing to the audience. It is likely to have a high competition and a low relevance, making it harder to rank for and less likely to attract qualified traffic.


  • Good meta description: Learn how to write SEO copy that ranks and converts in 7 easy steps. This guide will show you how to research and select the best keywords, write engaging and persuasive copy, and optimize your content for technical SEO and user experience.

    • This is a good meta description because it uses the main keyword “SEO copy” and the subkeywords “keywords”, “copy”, and “content” that make it more relevant and appealing to the audience. It also uses a verb “learn” and an adjective “easy” that make it more persuasive and motivating.

Section 3: How to optimize your content for technical SEO and user experience

Technical SEO and user experience are the aspects of SEO that deal with how your website functions and performs, and how your audience interacts with it. They are the factors that affect the usability, accessibility, and quality of your website, and they can have a significant impact on your ranking and conversion.

In this section, you will learn how to optimize your content for technical SEO and user experience, and how to improve your site speed, mobile-friendliness, and accessibility.

The difference between on-page and off-page SEO and how to improve them

On-page SEO and off-page SEO are the two main categories of SEO that affect your website’s ranking and visibility on search engines. They are the factors that tell search engines what your website is about, and how popular and trustworthy it is.

On-page SEO refers to the elements that you can control and optimize on your website, such as your content, keywords, headings, meta descriptions, images, links, and URLs. On-page SEO helps search engines understand and index your website, and match it with the relevant queries.

Off-page SEO refers to the elements that you cannot control and optimize on your website, but that influence your website’s reputation and authority, such as backlinks, social media, reviews, and mentions. Off-page SEO helps search engines evaluate and rank your website, and measure its popularity and trustworthiness.

The best way to improve your on-page SEO and off-page SEO is to follow the best practices and guidelines that we have discussed in the previous sections, such as:

  • Researching and selecting the best keywords for your content

  • Writing engaging and persuasive copy that ranks and converts

  • Optimizing your headlines, subheadings, and meta descriptions for SEO and CTR

  • Creating and maintaining a clear and logical site structure and navigation

  • Using internal and external links to connect your content and boost your authority

  • Using images and other multimedia elements to enhance your content and optimize them for SEO

  • Creating and updating your sitemap and robots.txt files to help search engines crawl and index your website

  • Building and earning high-quality and relevant backlinks from other websites and sources

  • Promoting and sharing your content on social media and other platforms

  • Encouraging and responding to reviews and feedback from your audience and customers

  • Monitoring and analyzing your website’s performance and SEO metrics using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs

By improving your on-page SEO and off-page SEO, you can increase your website’s ranking and visibility on search engines, and attract more organic traffic and conversions.

The importance of site speed, mobile-friendliness, and accessibility and how to enhance them

Site speed, mobile-friendliness, and accessibility are the three key factors that affect your website’s technical SEO and user experience. They are the factors that determine how fast, easy, and enjoyable your website is for your audience and search engines.

Site speed is the measure of how quickly your website loads and displays content on different devices and browsers. Site speed is important for both technical SEO and user experience, as it affects your website’s ranking, traffic, and conversion. According to Google, site speed is one of the ranking signals for both desktop and mobile searches, and a one-second delay in page load time can reduce conversions by 7%. Therefore, you need to optimize your site speed and make your website load as fast as possible.

Mobile-friendliness is the measure of how well your website adapts and responds to different screen sizes and resolutions, especially on mobile devices such as smartphones and tablets. Mobile-friendliness is important for both technical SEO and user experience, as it affects your website’s ranking, traffic, and conversion. According to Google, mobile-friendliness is one of the ranking factors for mobile searches, and more than half of the web traffic comes from mobile devices. Therefore, you need to optimize your mobile-friendliness and make your website look and work great on any device.

Accessibility is the measure of how accessible and inclusive your website is for all users, especially those with disabilities or impairments, such as visual, auditory, cognitive, or motor. Accessibility is important for both technical SEO and user experience, as it affects your website’s ranking, traffic, and conversion. According to Google, accessibility is one of the ranking factors for both desktop and mobile searches, and more than one billion people worldwide have some form of disability. Therefore, you need to optimize your accessibility and make your website easy and enjoyable for everyone.

The best way to enhance your site speed, mobile-friendliness, and accessibility is to follow the best practices and guidelines that we have discussed in the previous sections, such as:

  • Optimizing your images and other multimedia elements for SEO and UX

  • Minifying and compressing your HTML, CSS, and JS files to reduce their size and load time

  • Using a content delivery network (CDN) to deliver your content faster and more efficiently

  • Enabling browser caching and gzip compression to improve your server response time

  • Using a responsive design or a dynamic serving to make your website adapt to different screen sizes and resolutions

  • Using a mobile-friendly test tool to check and improve your website’s mobile-friendliness

  • Using a web accessibility evaluation tool to check and improve your website’s accessibility

  • Following the Web Content Accessibility Guidelines (WCAG) to make your website more accessible and inclusive

By enhancing your site speed, mobile-friendliness, and accessibility, you can improve your website’s technical SEO and user experience, and boost your ranking, traffic, and conversion.

Share some tools and techniques for testing and auditing your content

Testing and auditing your content is an essential part of SEO copywriting, as it helps you measure and improve the performance and quality of your content. Testing and auditing your content can help you identify and fix any technical SEO and UX issues, such as broken links, slow loading, poor readability, or low engagement.

There are many tools and techniques that you can use to test and audit your content, such as:

  • Google PageSpeed Insights: This is a free tool from Google that allows you to measure and optimize the speed of your website on both desktop and mobile devices. You can see the page load time, the largest contentful paint, the first input delay, the cumulative layout shift, and the core web vitals for each page, as well as the opportunities and diagnostics for improving your site speed. You can also see the field data and the lab data for each page, and compare them with the industry benchmarks.


  • Google Search Console: This is a free tool from Google that allows you to monitor and improve your website’s performance and health on Google search. You can see the impressions, clicks, CTR, and position for each keyword and page that your website ranks for, as well as the coverage, enhancement, and core web vitals reports for your website. You can also see the errors, issues, and opportunities for improving your website’s SEO and UX, and validate and fix them using the tool.


  • Sitebulb and/or Screaming Frog SEO Spider: These are paid tools that allow you to crawl and audit your website for any technical SEO and UX issues, such as broken links, duplicate content, missing tags, redirects, canonicals, robots.txt, sitemap, schema, and more. You can see the detailed reports and insights for each issue, and export them in various formats. You can also integrate these tools with Google Analytics, Google Search Console, and other tools to get more data and analysis.


  • SEMrush: This is a paid tool that allows you to do comprehensive keyword research and analysis, as well as competitor analysis and content optimization. You can see the keyword difficulty, volume, trend, and SERP features for each keyword, as well as the keyword variations, questions, and related keywords. You can also see the domain authority, backlinks, and traffic for each competitor, as well as the keywords and content that they rank for. You can also use the tool to audit, monitor, and improve your website’s SEO and UX, and to create and optimize your content using the content marketing platform.


  • Ahrefs: This is a paid tool that allows you to do comprehensive keyword research and analysis, as well as competitor analysis and content optimization. You can see the keyword difficulty, volume, trend, and SERP features for each keyword, as well as the keyword variations, questions, and related keywords. You can also see the domain authority, backlinks, and traffic for each competitor, as well as the keywords and content that they rank for. You can also use the tool to audit, monitor, and improve your website’s SEO and UX, and to create and optimize your content using the content explorer and the content assistant.

These are just some of the tools and techniques that you can use to test and audit your content. You can use them individually or in combination, depending on your needs and preferences. The key is to use the data and insights that they provide to create content that matches the intent and expectations of your audience, and to optimize your content for technical SEO and user experience.

Provide some examples of good and bad technical SEO and UX

To illustrate the difference between good and bad technical SEO and UX, let’s look at some examples of websites that have different levels of technical SEO and UX quality, and see how they affect their ranking and conversion.

  • Good technical SEO and UX: Amazon.com

    • Amazon.com is one of the most popular and successful e-commerce websites in the world, and it has a high level of technical SEO and UX quality. It has a fast and responsive website that loads quickly and adapts to different devices and browsers. It has a clear and logical site structure and navigation that helps users find and buy what they want. It has a rich and relevant content that provides users with useful information, reviews, and recommendations. It has a secure and user-friendly checkout process that encourages users to complete their purchases. It has a high domain authority and backlink profile that boosts its ranking and visibility on search engines. It has a high level of customer satisfaction and loyalty that increases its retention and referral rates.


  • Bad technical SEO and UX: Speedtest.net

    • Speedtest.net is a website that allows users to measure their internet speed and performance, and it has a low level of technical SEO and UX quality. It has a slow and unresponsive website that takes a long time to load and does not adapt to different devices and browsers. It has a poor and confusing site structure and navigation that makes users struggle to find and use the features they want. It has a thin and irrelevant content that does not provide users with any value or benefit. It has a low domain authority and backlink profile that lowers its ranking and visibility on search engines. It has a low level of customer satisfaction and loyalty that reduces its retention and referral rates.

These are just some examples of good and bad technical SEO and UX. You can see how they affect the website’s performance and quality, and how they can make or break your SEO copywriting efforts. Therefore, you need to optimize your content for technical SEO and user experience, and to follow the best practices and guidelines that we have discussed in this guide.

Conclusion

You have reached the end of this ultimate guide to SEO copywriting in 2024. Congratulations! You have learned a lot of valuable and practical skills that will help you create content that ranks and converts.

To recap, here are the main points of this guide:

  • SEO copywriting is the art and science of creating content that ranks well on search engines and persuades your audience to take action.

  • SEO copywriting is one of the most important skills for any online business in 2024, as the competition for organic traffic and conversions is fierce.

  • SEO copywriting involves researching and selecting the best keywords for your content, writing engaging and persuasive copy that appeals to both humans and search engines, and optimizing your content for technical SEO and user experience.

  • SEO copywriting can help you increase your website’s ranking and visibility on search engines, attract more qualified and relevant traffic, and boost your conversions and sales.

By following the tips and best practices that we have discussed in this guide, you can become a master of SEO copywriting and take your online business to the next level.

But don’t stop here. SEO copywriting is a continuous and evolving process that requires constant learning and improvement. You need to keep up with the latest trends and changes in the SEO and content marketing industry, and to test and optimize your content regularly.

If you want to learn more about SEO copywriting and how to create content that ranks and converts, we have a special offer for you. For a limited time, you can download our free eBook “SEO Copywriting Secrets: How to Write Content that Ranks and Converts Like a Pro” and get access to our exclusive newsletter, where we share more tips, tricks, and resources on SEO copywriting and content marketing.

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